![]() These are the months when the rainy season begins in these countries, and people realize they don’t want to get wet. You can see that the query “umbrella” is the most popular in the US in June while in Australia the peak falls in December. You probably realize that search volumes for some keywords are affected by seasonality.įor example, take a look at the Google Trends data for the keyword “umbrella” in the US. Identify seasonal trends, then create (and promote) content at the RIGHT time! Now let me show you how you can (and should) use Google Trends in your online marketing activities and during keyword research in particular. This is despite the fact that Keywords Explorer shows the search volume trend, whereas Google Trends shows the “popularity” trend (as outlined above). But in most cases, it does.įor example, if you take the keyword “Star Wars,” you’ll notice that the same spike (December 2015) appears in Google Trends and Ahrefs Keywords Explorer. Now you see that popularity used in Google Trends does not always correlate with query’s search volume. Search term popularity will also change if the total number of searches changes, even if the query’s search volume is constant (see June 2017 - July 2017 in my example above).Search term popularity changes when the query’s search volume changes (see May 2017 - June 2017).This example gives us two important takeaways: ![]()
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